Vacuum Skin Packaging Film – How it Enhances Business
Companies in the fresh food business, whether manufacturing products, packaging products, or assuring the safety of fresh products, understand that the quality of the food packaging film plays a pivotal role in several ways. Whether the film is peelable or resealable, the result is a high-quality packaging product that is durable, versatile, and provides above-average product protection.
Benefits of Vacuum Skin Packaging Film
- Extends the Shelf Life of Food
- Enhances a Product’s Visibility
- Provides Protection Against Spoilage and Harmful Contaminants
- Reduces Waste of Products
- Promotes a Packaging Company’s Reputation
Extends a Product’s Shelf Life
When vacuum skin packaging (VSP) film is in place, the shelf life of products is significantly increased. Products such as fresh poultry, fish, cheese, raw meat, sausages, and ready-made meals last longer. This is due to the sealing process that encloses the product tightly, creating a vacuum with little to no air surrounding it.
Enhances a Product’s Visual Appeal
Whenever possible, consumers like to see what they are buying, and VSP packaging provides the opportunity. Companies can take advantage of the film by presenting the products in the most visually appealing way to make the product stand out from competitors’ products. Along with the colorful and creative packaging, consumers can also inspect the product for freshness, which is an important selling point.
Provides Protection Against Spoilage and Harmful Contaminants
The airtight, puncture-resistant qualities of vacuum skin packaging film deter bacteria growth. The lack of air and bacteria keeps the products viable for longer, avoiding early spoilage and deterring the discoloration of fresh products.
Reduces Waste of Products
Reducing wasted products is a money saver for companies. Fresh products not packaged with vacuum skin packaging film last longer than those packaged with VSP. What this can mean for a multi-store company or a smaller business when products are properly packaged with VSP is the ability to provide their customers with fresh items over a longer period. Companies that do not package fresh products using VSP may have to mark those products down with a “sell by” or “use by” date in an effort to salvage a portion of the initial investment by the company. When a company uses vacuum skin packaging film, the products have a longer shelf life, which allows the company to avoid discounting the products until an even later date, if necessary.
Even if items nearing their “best by” date are marked down with a “use by” or “sell by” date, shelf life is still a factor, and the integrity of the product may be in question, meaning consumers won’t buy.
Promotes a Company’s Reputation
For consumers, knowing the products they are purchasing from the store where they do their shopping are securely and safely packaged promotes a level of trust in the company and in the products sold. It also encourages repeat visits to the store by the same customers, which creates a positive financial flow. Both of these serve as a valuable marketing feature that companies can use to promote business.
Using transparent film for clear viewing and ease of use, airtight sealing to remove moisture and air, which can lead to bacterial growth, avoiding degraded products and discolored products, and eliminating spoiled products are all assets that promote a company’s image.
Contact Us
Since 1995, RTG Films, Inc. has served the needs of the business community by providing a wide range of products, including vacuum skin packaging film. If you have questions about our competitive pricing or the quality of our products, call us, and one of our expert team members will provide a helpful answer.
